As a result, the games publishing company has released two fully licensed Marmite board games – Love It or Hate It and Who Put the Marmite In The Fridge? – which go on sale this week in branches of WHSmith throughout the UK.
“We’re obviously thrilled with the result,” said Pants on Fire’s Richard McLuckie. “We entered the ‘Den’ back in May (2014), hoping to get interest from one Dragon, so to leave with the backing of two is a real coup.
“It was touch and go for a while, especially when nerves got the better of us, but the end result is exactly what Pants on Fire needs to reach the next level of success.
“We’re excited about expanding our portfolio, starting with the two Marmite board games, and we’ve already heard from other retailers who want to stock even more of our games now that we’ve got the Dragons onboard.”
“It’s great to be working with Richard and Stuart,” said BBC Dragon Peter Jones. “Their enthusiasm for board games knows no bounds and I can’t wait to help them bring all their new concepts and ideas to life. What I like about Pants on Fire is the cheeky edge to all of their games; they perfectly combine family fun with the right measure of wit and humour, resulting in games which bring people together and make them laugh. It’s a winning formula.”
Duncan Bannatyne and Peter Jones paid a total of £50,000 to each gain 20% of Pants on Fire Games, a share that will reduce to 15% each once the initial investment is repaid.
The games publishing company, which specialises in creating fun and off-the-wall family board games, was created by lifelong friends Richard McLuckie and Stuart McKenzie-Walker.
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