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DreamWorks and PepsiCo to launch 3D Super Bowl ads
PepsiCo has partnered with the major American film studio DreamWorks to hand out more than 125 million pairs of Intel 3D glasses in the US.
The move will enable people to see a special 3D trailer of the new DreamWorks film Monsters vs Aliens (official US release 27 March, UK 3 April), which will air during the Super Bowl. There will also be a 60-second 3D ad for SoBe Lifewater.
3D glasses will be distributed through PepsiCo in-store displays around the country.
The glasses use Intel technology and not the traditional red and blue system. Viewers without glasses will be able to see an ordinary image on the screen.
Last year, the Super Bowl was seen by 97.5 million viewers, making it the second most watched broadcast in US TV history. PepsiCo used the event as a platform to promote SoBe Lifewater through the highly successful ‘Thrillicious’ campaign, which featured supermodel Naomi Campbell dancing with animated lizards to Michael Jackson’s pop song Thriller.
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