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Drinks entrepreneur starts NPD business
Tim Day, the creator of the award-winning vodka sake spirit brand Wokka – Fusion Vodka, the co-founder of Extreme Drinks and the creator of a number of other FMCG brands, has announced the launch of TDB (Tim Day Brands Ltd).
TDB is a brand consultancy focused on providing new product development services for consumer goods companies, with a particular emphasis in the drinks sector.
In a statement, TDB is described as a flexible independent agency focused on identifying opportunities, creating and developing brands.
Tim Day said: “Our unique difference is the fact that we’re able to offer a complete service of new product development, from brand creation, design and research through to distribution, PR and marketing strategy. We’re now actively working with drinks companies that have sought to outsource their entire new product development requirements.”
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