OenoBrands will be a separate 50:50 joint venture headquartered in Montpellier, France, operating independently of its parent companies.
Well-known brands such as Anchor wine yeast, Collection Cépage, Fermicru, Fermivin, Rapidase and Claristar will be marketed and sold through OenoBrands and its professional distribution network.
Alexander Wessels, DSM Food Specialties MD, said: “DSM has been active in wine ingredients for over 30 years. We’re confident that joining forces with Anchor is the right decision to accelerate growth in this area.”
OenoBrands is expected to be fully operational by 1 May 2010. The company will operate in over 40 countries through its own global distribution network.
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