The new Ivanabitch Dutch Apple Vodka and Cherry Vodka began shipping to the company’s 23-state distribution network in April. The new flavours are available in three sizes: 375ml, 750ml and 1.75-litre.
“Flavoured vodkas are a growing trend, because they appeal to a broader demographic of consumers,” said Tony Elward, president and CEO of International Spirits. “In fact, more women are switching to cocktails with flavoured vodkas as their drink of choice.”
The Ivanabitch Vodka flavour line includes Peach, Red Berry, Coconut, Blackberry, Whipped Cream, Lemon, Orange and Vanilla vodkas.
FoodBev Media Ltd 2015