The European Federation of Bottled Waters has partnered with FoodBev Media to announce the EFBW Award 2014, which seeks to identify creativity and reward best practice in communication – and in particular the use of social media – by EFBW National Association members.
The European trade association is again asking its National Association members to submit their initiatives and campaigns to demonstrate best use of social media platforms in communication with stakeholders and consumers.
The EFBW Award is open to entry by each National Association member of EFBW for all social media communication initiatives since 1 January 2013. Entries close on 23 May and at the end of May the panel of judges will assess each campaign or initiative. All entries will be shown, and the winner announced, at the EFBW Annual Meeting in Istanbul, Turkey in June 2014.
*The panel includes: *
Jean-Benoît Schrans
Jean-Benoît is the Chair of the EFBW Communication group.
He is Communications Manager at Belgian bottled water company Spadel, a member of the Communication Group of the Belgian Federation FIEB, and a board member of Corporate Communications Association, Belgium.
Married, with three children he previously held communication responsibilities at Procter & Gamble, Danone and Merck & Co.
Liesbet Dendas
Liesbet is Communications Officer of EFBW, since November 2013.
She was previously employed as a journalist and in-house Communications Officer, followed by three years as an EU Public Affairs consultant.
Liesbet has expertise in EU communication strategies for EU federations and associations, brand identity management and grassroots campaign coordination. She previously re-conceptualised and designed the web presence for four international campaigning organisations in the field of environment and consumer affairs and was responsible for introducing of social media to their campaigning activities.
Kinvara Carey
Kinvara has been the General Manager of the Natural Hydration Council since January 2011. She has been instrumental in changing behaviours and attitudes towards healthy hydration and bottled water across the UK media and health landscapes.
Prior to this, she was Associate Board Director at Freud Communications. During her ten years with Freud she worked for a number of food and drink clients including Mars Global, PepsiCo UK, KFC and Pizza Hut as well as MySpace, Warner Bros and Random House.
Lesley Thompson
Lesley is Head of Marketing EMEA at NSF International. She is a highly experienced marketing and brand expert, who has worked across consumer and business communications in the public, private and charity sectors in the UK and internationally.
Lesley has specific experience in business-to -usiness communications in the food and beverage industry and is currently Head of Marketing EMEA in NSF International’s global food division where she leads all marketing and communications, including digital and social.
Simon Jenkins
Simon is the Social Media Director at Tug. He has specialised in Social Media marketing for around five years, working in a number of diverse industries including technology, music, UK festivals, media training, facilities management and hospitality. He has worked alongside different sized clients from small independent traders to multi-national, Fortune 500 companies designing, implementing and measuring Social Media campaigns.
As Tug’s Social Media Director, Simon has been invited to speak at various events including Marketing Week Live, TFM&A and Social Media World Forum. Simon has also contributed his writing to The Guardian and Yahoo Business.
Claire Phoenix
A trained NCTJ journalist and former consumer magazines sector editor, Claire is now a Director of FoodBev Media Ltd and Managing Editor of Beverage Innovation, Dairy Innovation and Food & Beverage International magazines.
A communications expert, Claire is also a trend spotter and speaks at global events covering latest innovation themes in dairy and beverages. Claire also originated FoodBev Media’s successful international awards schemes.
Bill Bruce – panel chair
Bill co-founded FoodBev Media in 2000. He has over 30 years’ experience as a graphic designer and editor and oversees content across FoodBev’s portfolio. He also chairs the company’s successful international awards schemes, including the World Beverage Innovation Awards. Bill is a trend spotter and regularly speaks at international food and beverage events.
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