Appletiser, distributed by Coca‑Cola Enterprises (CCE), is announcing the brand's first ever brand ambassador: singer songwriter Eliza Doolittle.
Eliza Doolittle is expected to bring Appletiser's new Sparkle On campaign to life.
The association with Eliza consists of a high-profile marketing campaign, including an on‑pack promotion featuring Eliza herself to create significant shelf standout and drive trial.
The 10-week promotion is available on 330ml cans, 1.25-litre and 350ml PET packs, as well as 275ml and 750ml bottles.
The promotion will offer consumers the chance to win one of 100 pairs of tickets to a private performance by Eliza Doolittle at a secret London location in June.
- Bottled water brand Bad Meinberger installs new bottle washer from KHS
- Vitaliano Torno appointed new European Container Glass Federation president
- Aldi launches eco-friendly vegetable carton packs in German supermarkets