Claire Phoenix interviews Emma Goss-Custard about cake baker Honeybuns, which had a retro kitchen stand at IFE13 and was launching a recipe and cake mix in a cylindrical tube for 'new to baking' young consumers.
The company was also showcasing its wrapped slab cake range in individual packs for coffee and tea shops and delis.
- Recorded, produced and hosted by: Claire Phoenix & Shaun Weston
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