The new varieties will be available in Swiss retailers from the beginning of September, and will be replaced by new seasonal varieties in the spring.
The Pure Swiss Yogurt range uses only real fruit (16% blood orange and 13% plums), with yogurt and sugar.
The blood oranges come from Sicily, where the dry volcanic soil and the particular winter climate of this Italian Mediterranean island with its large daily temperature differences provide the optimum conditions for the citrus fruits to thrive. To protect themselves from the blue and ultraviolet light, the oranges in Sicily produce a particularly large amount of anthocyanins, which lend them the blood-red colour from which their name derives. These natural antioxidants are reputed to have a positive effect on health. A peculiarity of citrus fruits is that they stop ripening after they have been picked. It was therefore of great importance to Emmi’s product developers and buyers to select a supplier that picked its fruits as late as possible, allowing the full flavour of the blood oranges to develop.
In contrast to blood oranges, which are grown almost exclusively in Italy, plums in general and damsons, a subspecies of the plum, in particular are grown in many European countries. For its Pure Swiss Yogurt Emmi was looking for a damson that customers could clearly identify as a damson, as the fruit has a more intensive, ripe flavour than other types of plum because it naturally contains less water. The company identified a source in South Eastern Europe, where the perfect weather conditions ensure that the damsons have a particularly ripe, intensive flavour and are less acidic.
Source: Emmi
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