Empire Bespoke Foods has further strengthened its growing condiment selection in the UK with the addition of a classic yellow spicy mustard from American mustard brand French’s.
Available to the independent and convenience channel, the new versatile product is produced with high-quality ingredients and comes in cases of eight in 226g easy-squeeze plastic bottles. Each bottle has a recommended retail price of £1.25.
To support the new launch, Empire Bespoke Foods will offer customers who order a minimum of 12 cases a purpose-built free-standing display unit to help increase brand visibility in store and plus free cases of stock. The promotion runs until 31 August.
Nick Thomas, sales and marketing director for Empire Bespoke Foods, said: “The French’s brand is known and loved around the world for the passion, heritage and amazing flavour behind their unique condiments and the latest addition to their range certainly doesn’t disappoint. With the barbecue season now in full swing, we’re confident this classic yellow spicy mustard will excite both consumers and retailers over the coming months.”
The classic yellow spicy mustard has a hint of cayenne pepper for a new flavour experience and is perfect on an array on sandwiches, wraps, hot dogs and burgers, Empire Bespoke Foods said.
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