Free-from food producer Enjoy Life Foods has debuted a “dynamic new portfolio” of bite-sized, allergy-friendly snacks – including a new line of plant-based protein bites and smaller, snack-sized versions of the company’s existing cookies.
The new products from the Chicago-based company include soft-baked cookie minis and crunchy cookie minis in smaller formats. Featuring the same wholesome ingredients and flavour profiles as their full-size counterparts, these on-the-go options are available in chocolate chip, double chocolate brownie and snickerdoodle for the soft-baked minis, while the crunchy cookie minis are available in chocolate chip, double chocolate, vanilla Honey Graham and sugar crisp.
An additional line – new protein-pack ProBurst Bites – feature a rich blend of clean ingredients with unique flavour twists such as mango habanero, cranberry pomegranate and cinnamon spice chocolate. Rolled in a crunchy blend of seeds and spices, with a smooth creamy chocolate centre, the bites boast at least 6g of plant-based protein per serving.
True to the brand’s free-from commitment, Enjoy Life’s latest innovations are certified gluten-free and non-GMO verified. They are also free from the eight most common food allergens including wheat, dairy, peanuts and egg.
Enjoy Life Foods chief sales and marketing officer Joel Warady said: “The free-from category is something that’s only come to the forefront in recent years, and as is the case for all consumers, the needs of the free-from community go beyond that of just traditional snack. We’re continuously striving to out-innovate ourselves and deliver meaningful solutions for the 100m Americans living with coeliac disease, food and gluten allergies and intolerances.
“We’ve found that clean protein is one area that all people are trying to get more of in their daily diets and we believe we’ve truly hit on something special with our new high-protein snacks. Our conveniently packaged truffle-like bursts offer a healthy, totally free-from and truly decadent treat that can be eaten completely worry-free – all made in a dedicated gluten-free, nut-free facility.”
Enjoy Life’s new protein-packed snacks and sweet cookies will be available at retailers across the US this summer for $6.99 and $4.79 respectively.
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