Free-from food producer Enjoy Life Foods has announced the launch of a new ready-to-use range of baking mixes for the US market.
The range consists of five mixes – pancake and waffle mix, pizza crust mix, brownie mix, muffin mix and an all-purpose flour mix – all of which are free from gluten and the eight most common food allergens. They combine a blend of ancient grains, plant-based proteins and an all-natural probiotic enhancement for a quick and easy baking solution. All the consumer needs to do is add oil and water to the mix.
After having already launched online, the mixes will be available in stores from August with a recommended retail price of $8.49. All of the new baking products are made with petite teff grains, a gluten-free superfood that is sourced and hand harvested in Ethiopia, the Illinois-based company added.
Enjoy Life Foods chief sales and marketing officer Joel Warady said: “Based on our conversations with consumers, we know baking is an important and sometimes challenging activity for a vast majority of our current ingredient conscious consumers. Our best-selling baking chocolate has long been a favourite among families looking for a safe, pure ingredient profile, so extending our reach with our new baking mixes was a natural progression to provide more trusted options for everyday baking occasions. Our new baking mixes are truly pioneering in that they not only offer a trusted solution for allergy-friendly baking, but they include ingredients like plant-based protein and patented shelf-stable probiotics for added nutritional benefits. We’re excited to share them with the world and help everyone with food intolerances and allergies enjoy the taste of fresh, home-baked goods combined with the time-saving convenience of traditional baking mixes.”
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