Esio Beverage Company has entered into a strategic agreement with select Kraft Foods refreshment beverage brands for use in its Esio Beverage System.
The Kraft brands to be launched with the Esio Beverage System will be Crystal Light (including the popular Mocktails - low-calorie non-alcoholic beverages) and Country Time Lemonade.
Doug Weekes, vice president, Refreshment Beverages, Kraft Foods, said: “Partnering with Esio is yet another way to ensure our beverage brands are where our consumers are looking.
“The technology embedded in the Esio Hot & Cold Beverage System is a game changer for the industry and fits well with our future focus on concentrates and innovative ways to reach the consumer.”
Walmart will serve as the premier launch retail partner for the Esio Beverage System, becoming available in stores this autumn.
Source: Esio Beverage
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