It also proves that It’sFresh! ethylene-removal technology extends strawberry shelf-life by at least two days.
The two presentations at the VI International Conference on Managing Quality in Chains (at Cranfield University from 2-5 September) are based on research utilising the commercially proven ethylene-removal technology used in It’sFresh! ethylene-removal pads.
“These independent studies, undertaken using our ethylene-removal technology, will reinforce what we and It’sFresh! customers already know from commercial experience,” said It’sFresh! chief marketing officer Simon Lee, “that strawberries and other berries need effective ethylene management just as much as other types of fruit if they are to arrive at the consumer in top condition and avoid being wasted.”
“We’re proud to be the subject of academic discussions at such a prestigious event – the UK’s first international postharvest conference for 25 years – and to support it as a Platinum sponsor. This is a fantastic opportunity to bring together leading scientists, policy makers and industry chiefs, to debate key issues for the fresh produce industry, such as quality, waste and how to meet future demand with the world’s growing population.”
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