The three-and-a-half year sponsorship will see the Manchester United crest and club imagery displayed on EuroFood products. The newly branded products will be available to consumers across the five markets from April 2014.
“We have been impressed with EuroFood’s ambitious approach to dominating the confectionery industry and expanding their operation into new markets across Southeast Asia,” said Manchester United’s group managing director, Richard Arnold. “Manchester United has over 55 million passionate followers in these five countries, and we look forward to further engaging with these fans through this partnership.”
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