News Published on 27 Jul
New logo for European Vending Association
Filed by Rachel Delahaye
Catherine Piana, director general of the European Vending Association, presented the Association’s new graphic identity at a press conference in Venditalia - a new logo that reflects all the main actors of the industry in a single symbol.
Communications agency Peak Communication came up with the design following an in-depth study carried out to determine the common values of the industry. Interviews were conducted with external and internal stakeholders of the vending industry. The results defined vending as convenient, accessible, innovative, and as a quality and retail-minded experience.
Each part of the design of the new logo has a distinct meaning. Its conception started with the product and the association in the middle, surrounded by the ‘V’s. Each V represents the different segments of the industry represented, such as ingredient suppliers or payment systems manufacturers, but also the EU institutions and other external partners of the industry with whom the EVA deals in its lobbying activities. The idea was to create a dialogue and interconnectivity between all of these segments.
The star symbolises the EU domain on the one side, but is also designed to reflect a message of quality. The colours chosen indicate that the EVA represents an extended range of products and services, and the blue typography connects the association to the EU domain.
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