Sold as a single 750ml glass bottle, the product is only available for pre-ordering and will not be ready for shipment until 31 October 2009.
The Evian website says: “After its awe-inspiring, roller-blading baby ballet, Evian continues to inject life into its youthful image in time for the holidays by linking up with one of the most creative designers, known for his sense of fun and optimistic attitude.”
According to Paul Smith: “Youth isn’t just a question of age, it’s a question of attitude,” as reflected in this limited edition project.
With this in mind, the British designer has created a festive theme for Evian in vibrant colours, with a nod to the famous stripes, which elegantly underlines the purity of the natural spring water from the French Alps.
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