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Evian announces partnership with Issey Miyake
Evian Natural Spring Water has partnered with fashion icon Issey Miyake, known for his innovative and minimalist style, to unveil its fourth annual limited edition designer bottle.
Miyake joins an inventive and celebrated line-up who have unveiled designer bottles for the brand since 2008, including Christian Lacroix, Jean Paul Gaultier and Paul Smith.
The new bottle design is decorated with an imaginary, shimmering flower; a symbol of youth and the Evian signature message, ‘Live young’.
The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known, emoting a modern and functional design that has attracted the attention of the fashion-conscious public across the world.
“Evian encourages everyone to live life by seeking memorable experiences, trying new things and seizing every moment,” said Jerome Goure, VP of marketing for Danone Waters of America. “This simple yet vibrant creation uniquely decorates our all-natural and perfectly pure Evian water.”
Source: Evian
- If you enjoyed this article, you may also like this gallery: Evian’s limited edition bottles, 2000–09
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