Evian has collaborated with fashion designer Elie Saab to create a new, limited edition glass bottle.
The new design will come in 75cl sizes and will be sold in the UK at Harvey Nichols for £3.95 from 14 October, and selected retailers including Harrods and Selfridges from 4 November.
"We are thrilled to see our bottle dressed by Elie Saab," said Evian Volvic World president Martin Renaud. "This masterful artist designed a unique, subtle lace gown for our glass limited edition that elegantly underlines its purity while capturing how iconic and precious the Evian water is."
This new creation marks the seventh year that Evian has collaborated with the world's most high-profile fashion designers.
- Diageo invests in new canning line for ready-to-drink alcoholic beverages
- FrieslandCampina to roll out Elopak's bio-based Pure-pak carton
- Prince's bakery brands introduces smaller formats for casual bakers