The move is supposedly based on the ‘cheeky shake’ players make before receiving a serve.
The best ‘Wigglers’ will be featured on digital outdoor creative at Bankside and Cardinal Place in London, where the Championships will be broadcast live on digital screens. Wigglers could win VIP Wimbledon tickets by uploading their moves to the Wimbledon Wiggle site.
“We can’t wait to get our wiggle on,” said Sophie Brooks, Evian senior brand manager. “This campaign aims to get the nation ‘Living young’ throughout the Wimbledon championships.
Evian teamed up with We Are Social and electro-hip-hop artist Tigermonkey to compose an original soundtrack.
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