Wyke Farms has revealed a new brand identity for its award-winning Cheddar cheese range. The new packaging features a redesigned logo and product descriptor within a large speech bubble.
Wyke Farms asked the UK public to choose the new pack designs earlier this summer, when Wyke's Facebook community voted on which pack design they should use.
The brand relaunch will be supported by a £5m print and poster advertising campaign, and sampling to more than a million consumers at 37 events next year.
Wyke Farms worked with design agency Tynan D'arcy to produce the new pack designs.
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