Greencore recently challenged Faerch Plast to give its existing trays a more authentic and appealing format for the new and improved premium ready meals, which include beef lasagne, spaghetti Bolognese, meatball pasta and sausage pasta, with minimal changes to pack designs or sizes.
“Faerch Plast already supplies two dual colour trays in black & terracotta and black & silver for the Tesco Finest range,” said Jenna Cree, development manager for Greencore Warrington. “This striking new sage & cream colour combination meets Tesco’s criteria perfectly and offers a high quality finish that really does make the Italian range stand out on-shelf.
“It provided the makeover required with minimal changes to pack size or basic design, which was a major benefit as it meant we didn’t need to alter any of the equipment at our plant in Warrington.”
“Getting the right intensity of colour for the sage green outer surface and cream inside wasn’t an easy task,” said Vicki Parker, key account manager at Faerch Plast, “but after a lot of hard work by our CPET and extrusion experts, we achieved a dual colour tray that Greencore and Tesco were happy with.”
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