The Famous Grouse and The Black Grouse brands are benefiting from a significant media spend in the lead up to Christmas, including TV and online advertising. It is estimated that 39 million consumers will see one of the TV adverts, which is 80% of all UK adults.
Linda Sooprayen, brand manager for Maxxium UK, said: “We’re continuing our Winter Grouse Season support package with a heavyweight media investment to drive sales in this key period. The advert is a lighthearted take on the current obsession with fame and what it means to be famous. Having been Scotland’s No 1 selling whisky since 1980, we believe The Famous Grouse has good reason to be called famous.”
Source: Famous Grouse
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