Fanta Peach & Apricot has tested well with consumers. The new flavour is available in all pack formats, including 2-litre, 330ml can and 500ml PET, as well as 6x and 8x 330ml can multipacks.
As well as the introduction of Peach & Apricot, Fanta is rolling out previous customer exclusive variant, Fanta Red Fruits, to all channels and making last year’s limited edition Mango & Passion Fruit a permanent addition to the range.
Nick Canney, VP sales & marketing at Coca-Cola Enterprises, said: “Fanta has huge awareness among consumers, but this is backed up by the fact that it’s the bestselling brand in the flavoured carbonates sector. The wider rollout of these flavours is designed to further increase the appeal of the brand, creating a rainbow effect in-store that will increase on-shelf standout and drive incremental sales for retailers.”
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