Lift Bridge Brewing Company has launched Farm Girl Saison in four-packs of 16oz cans from Rexam.
Farm Girl Saison is a Belgian Saison craft beer created by Lift Bridge in 2008, featuring a pale golden colour and a dry malt finish with spiciness from the Belgian yeast. It is 5.5% alcohol by volume (ABV).
"We're very excited to be extending our flagship beer beyond the bottle, allowing consumers to enjoy it in the convenience of a can," says Dan Schwarz, CEO and co-owner of Lift Bridge Brewing Company. "We created the four-pack just as Midwesterners will be heading outdoors to enjoy the warm weather, and what better way to enjoy a beautiful day than with a good brew?"
The company chose Rexam cans because they help its beer stand out in a crowded marketplace, with shiny graphics on reflective aluminium. Cans deliver durability, portability and light barrier properties that preserve freshness and taste integrity, while providing a great sustainability platform with a recycle rate at more than double any other beverage package.
Rich Grimley, president and CEO, Rexam Beverage Can North America, said: "We continue to see more and more craft breweries recognising the inherent benefit of aluminium cans and choosing them for their brands and business. This is the perfect package to help Lift Bridge reach more consumers, as it stands out on retail shelves while delivering superior recycling, filling, distribution and retail display economics."
Farm Girl Saison in cans is available at select retailers in Minnesota, Wisconsin and North Dakota in the US.
- Japanese firm Mitsui acquires 15% stake in Turkish packaging leader Sarten
- US juice manufacturer Juice Tyme acquired by private investment firm
- Frozen food federation builds huge ice wall to highlight food waste problem