Fentimans has revealed plans to add a new sparkling lime and jasmine flavour to its range of natural botanical drinks.
From the beginning of March, the “sophisticated, complex and refreshing drink” will be targeted towards the growing group of consumers seeking an alternative to alcohol, Fentimans said. The new flavour is made using the range’s signature botanical brewing technique to deliver superior taste, complex flavour and a liquid that delivers the cues of a sparkling wine.
With recent changes to government guidelines in relation to weekly alcohol consumption, as well as the fact that Brits are increasingly abstaining from alcohol, the new variant will seek to provide consumers with “a credible alternative”.
Fentimans head of marketing Andrew Jackson said: “Premium drinks that act as an alternative to alcohol represent a significant growth opportunity within the adult soft drinks category. This is driven by more and more people choosing to limit their weekly alcohol consumption or taking alcohol sabbaticals.
“The latest government research shows that a fifth of adults now opt to abstain from alcohol altogether and this is another factor driving the growth of premium alcohol replacement drinks. We believe that the launch of the sparkling lime and jasmine drink will benefit from consumers moderating the amount of alcohol they consume, which is a growing trend as people strive for a healthier lifestyle.”
Fentimans managing director Eldon Robson added: “The combination of the authenticity of the Fentimans brand combined with sparkling lime and jasmine being a credible alternative to alcohol provides strong reassurance that this new innovation will be yet another success for Fentimans.”
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