Festive Snowman promotion across Irn-Bru 500ml range

Shaun Weston26 Sep 2012

AG Barr is giving Irn-Bru fans the chance to retrace The Snowman’s journey from its iconic festive TV commercial in a text-to-win on-pack promotion across the 500ml range. See also Irn-​Bru heritage can.

As part of a VIP tour, they will visit the key landmarks of Loch Ness, Glasgow Royal Concert Hall, Falkirk Wheel, Forth Bridge and Edinburgh Castle. The promotion runs from late October and will be supported by dedicated POS.

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