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Firehouse Subs partners with Coca-Cola Freestyle in US
Firehouse Subs is launching Coca-Cola Freestyle fountains in all of its 437 restaurants in the US.
With Coca-Cola Freestyle, visitors to Firehouse Subs locations across the US will now have the facility to create their own customised drinks.
In 2009, Firehouse Subs and Coca-Cola partnered on a Coca-Cola Freestyle test in Atlanta, with the goal of amplifying the customer experience and increasing drink revenue.
Robin Sorensen, co-founder of Firehouse Subs, said: “The first time we saw Coca-Cola Freestyle, we knew it would revolutionise the beverage industry and we welcomed a test with our partners at Coca-Cola. Coca-Cola Freestyle offers an interactive experience that when combined with our subs, is unmatched, and has led to a substantial increase in beverage sales.”
Source: Firehouse Subs
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