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First full range of milk bags to hit UK supermarkets
Sainsbury’s is to become the first retailer in the UK to launch a full range of milk bags, following bumper sales of the semi-skimmed milk bag.
Milk is one of Sainsbury’s biggest selling lines and could finally bring to an end to the 130-year reign of the milk bottle.
Customers have lapped up the milk bags, buying twice as many as the supermarket originally predicted. Shoppers now buy 120,000 semi-skimmed milk bags a week, which is one in every 10 two-pint semi-skimmed units sold. Sainsbury’s expects this figure to double following the expansion.
Whole milk bags launch today, while skimmed and 1% fat milk bags will launch in June 2011.
Emma Metcalf King, Sainsbury’s senior dairy buyer, said: “This is the biggest change to occur to the nation’s shopping habits for at least a decade. The familiar clink of the glass milk bottle could finally become a thing of the past.”
Source: Sainsbury’s
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