New Zealand's Fonterra is looking to introduce a Fonterra Milk for Schools programme, giving all New Zealand primary school children access to dairy nutrition every school day.
CEO Theo Spierings made the announcement when he unveiled a Milk for Kiwis plan to make milk more affordable and more available to all New Zealanders.
He said New Zealand has the potential to be the dairy nutrition capital of the world, and this should start at home with Kiwis drinking milk.
"When I took over this role, I made a promise to take a fresh look at how we could make milk more accessible in New Zealand," said Spierings.
For some New Zealanders, the Milk for Schools initiative will bring back memories of the government programme which operated in New Zealand primary schools between 1937 and 1967. Fonterra would ensure that, this time, the milk was cold and tastes great.
"The New Zealand Dietary Guidelines recommend schoolchildren consume at least two to three servings every day of milk or dairy," said Spierings.
To test logistics of the Fonterra Milk for Schools programme, the cooperative will launch a regional pilot for primary schools in Northland, covering 110 schools and 14,000 children. The pilot will commence during the first term of 2012.
Results from the pilot will be monitored during the first three terms of the 2012 school year, with the intention of progressing with a nationwide programme for the start of the new school year in 2013.
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