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Fonterra capitalises on cultured dairy market with NZ$12m plant expansion
New Zealand prime minister, John Key, and Fonterra chairman, Sir Henry van der Heyden, officially opened a new $12m expansion of the Fonterra Dairymas cultured foods plant in Kuala Lumpur.
Speaking at the site opening, Sir Henry said the investment was an “excellent example of how the cooperative was adding value and growing earnings for New Zealand farmer-shareholders. Our operations in Malaysia are based solely on New Zealand milk, which we then further process in market to add further value.”
Fonterra earnings from the Asia/Africa Middle East (Asia/AME) region were up 19% in the 2008/09 financial year, while revenues were up 22%. Cultured dairy product sales grew 71%. Sir Henry said the investment in additional capacity at Dairymas would allow Fonterra to capitalise on the fast growing, cultured dairy category in Malaysia, using dairy ingredients made from New Zealand milk.
The investment, funded from a cash flow savings programme in the Asia/AME business unit, will allow the business to produce greater volumes of its Solivite and CalciYum brands to meet in the huge growth in this dairy category.
Mark Wilson, regional manager director for Fonterra Asia/Africa and Middle East, said: “There is huge opportunity for Fonterra in Malaysia where, with a climate not suited to dairying, they rely upon imports to meet over 95% of domestic dairy consumption.”
Wilson said the cultured dairy market in Malaysia is expected to grow in double digits over the next couple of years, well beyond the 4–5% annual growth of the overall dairy category.
“We have doubled the size of the market with the introduction of Fernleaf CalciYum, which is now the No 1 yogurt brand in Malaysia,” he said. “With the site expansion, we are well positioned to continue to grow with the category.”
The Dairymas site was first opened in 1999, as a yoghurt and UHT manufacturing plant. However as of last year, the plant shifted its production focus to cultured product CalciYum, cultured milk drink Solivite and the Anlene yoghurt range. The upgrade will add a second line for cultured milk drink packing, form-fill-seal yoghurt packing and coolstore expansion.
Sir Henry said plant expansion was a great example of Fonterra’s added value strategy, which in the consumer brands business means a focus on producing high value, high margin products.
“We are taking New Zealand milk and tapping into new categories by turning it into higher margin products,” he said. He added that he hoped the signing of the Malaysia – New Zealand Free Trade Agreement would encourage more commercial investment in Malaysia.
“Fonterra will certainly be looking into where we can invest further in this high growth market,” he said.
Source: Fonterra
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