Fonterra owns the licence for Nestlé’s Ski brand in Australia.
In Australia, Fonterra has responded to consumer demand by reducing the sugar content of one of its yogurt brands by 25%.
Ski D’Lite is now being marketed as “having one teaspoon less sugar per serve than any other leading low fat flavoured yogurts”.
The yogurt brand’s new marketing campaign is called Practically Perfect, and explores an Australian mum’s quest for parenting perfection.
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