Non-alcoholic drinks, including bottled water, account for 31% of grocery volume sold in French supermarkets and hypermarkets, but only 10% of their carbon footprint.
The reverse is the case for frozen food and non-dairy fresh produce, whose carbon footprint is three times their share of volume.
71% of French people said they drank tap water at least once a week in 2009, up from 67% in 2008. The number stating they drink bottled water weekly has fallen from 72% in 2003 to 52% last year.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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