The promotion, which runs from March 1-12 April, will be featured on five million bags available at more than 3,400 Walmart stores.
As part of the promotion, fans will receive exclusive virtual items in three participating Zynga games – FarmVille, CastleVille and CityVille – by redeeming on-pack codes from specially marked Frito-Lay products on the participating game’s Game Card redemption tab on Facebook.
Fans who redeem on-pack codes from four different specially marked Frito-Lay snack brands and a $15 or $25 Zynga Game Card in the same game will receive an exclusive super item.
The Zynga Game Cards and the specially marked Frito-Lay snacks will be available on in-store Frito-Lay/Zynga displays near the check lanes of participating Walmart stores across the country. Zynga has more than 240 million monthly active players.
Source: Frito-Lay
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