Premium juice brand Frobishers has today extended its range of not-from-concentrate juices and juice drinks with the launch of Frobishers Classics.
Available exclusively to the on-trade, the range of lightly carbonated juice drinks are made with pure fruit juices and spring water for an offering that taps into the growing market for adult soft drinks. The Classics range is available in three flavours: sparkling raspberry; St Clements orange and lemon; and apple, pear and elderflower.
Described as “a premium proposition” with an attractive bottle design, the three new drinks are available in 330ml bottles with no more than 85 calories per serving.
Frobishers sales and marketing director Steve Carter said: “We are delighted to bring our new Classics range to market. It’s the perfect addition to the family. Pitched to tap into the growing and lucrative adult soft drink sector, Frobishers Classics has been developed with the same attention to detail and uncompromising approach to taste as the entire Frobishers juice and juice drinks range.
“We wanted to create a new, premium product range using quality ingredients to appeal to the growing number of consumers looking for a stylish soft drink that is lower in calories. New Classics are an elegant addition to the soft drink sector. We hope to help expand the choice of soft drinks available to consumers, while offering greater profit margin potential to operators through its premium positioning.”
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