The survey of 506 parents with children aged 16 or under reveals that 94% of the UK’s children snack, and over half do so on a daily basis.
There are approximately 12 million children in the UK, which equates to over six million snacking occasions every day. Fruit is the most common snack among children, with 67% of children snacking on fruit, closely followed by crisps at 65%. The remaining top spots are filled by biscuits (64%), chocolate (42%) and confectionery (37%). However, fruit remains the overall snack of choice, with one in three children most likely to snack on the natural, sweet treats in either packaged or unpackaged forms.
Parents across the UK are increasingly concerned with their children’s snacking habits, which isn’t surprising given the media attention surrounding the issue of rising childhood obesity levels.
In the same survey, one in three parents expressed concern regarding their child’s weight; approximately 40% expressed concern about snacking and overall dietary habits and over half are worrying over whether their children are eating enough fruit and vegetables.
The findings of the survey highlight a number of opportunities for snacking manufacturers. Kirsty Nolan, analyst with Canadean, said: “There is a definite need for healthy snacks for children. More and more parents want to incorporate the ‘five-a-day’, which is the generally accepted healthy daily quantity of fruit and vegetable portions, in their children’s diets.”
In its simplest form, this can be packaged fresh fruit, conveniently prepared and packed in a bag ideal for lunch boxes or snacking on-the-go.
Asda has an extensive private label range of children’s fruit products that appeal to parents because the pre-packaged fruit bags provide kids with one of their five-a-day.
Processed options are also growing in popularity. Organix has a range of fruit snacking bars under its ‘Goodies’ brand, which again provide one of the recommended five-a-day while also promising to be 100% organic and containing no added sugar, artificial flavours or colours.
“Along with the health benefits, parents also like the extended shelf-life of processed fruit products, as they can be stored more easily than fresh fruit,” said Nolan.
© FoodBev Media Ltd 2024