The ‘mixed-up fruit’ drink brand has licensed an Original Vimto Jelly Pouch, as well as a No Added Sugar option, made with its ‘secret’ Vimto flavour.
The Pouch joins the Vimto Jelly pots, which are already available in a range of four flavours, including No Added Sugar, Vimto Original, Cherry Vimto and Strawberry Vimto.
The new addition to the range is available in Asda stores throughout the UK. The new pouch product will also be available to the foodservice education market and a spectrum of catering establishments with a retail opportunity, including hospitals, sandwich shops and leisure caterers.
“We are extremely excited to launch the new Vimto Jelly Pouch,” said managing director and founder Sarah Booth. “The new packaging format is accessible for kids and young adults alike. We strongly believe that those customers who already enjoy our product, as well as new customers, will be excited to experience how the Vimto Jelly Pouch tastes.”
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