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Wiseman cartons highlight charities
Throughout September, more than three million Robert Wiseman Dairies milk cartons and labels will be used to support a number of UK charities.
Wiseman has worked with the MS Society, Guide Dogs, Stroke Association, Marie Curie Cancer Care and the Beatson Pebble Appeal to create the eye-catching designs aimed at raising awareness and highlighting the work done by a number of charitable organisations in the UK.
Wiseman sales & marketing director, Sandy Wilkie, said: “Each year, we approach different charities to represent a cross-section of worthy causes from around the UK, and we hope our charity month cartons go some way to highlighting the wonderful work they do. Millions of people will see these cartons in the shops, take them home and have them on the breakfast table every day, which gives the charities involved unique exposure to a mass audience.”
The cartons were launched by guide dog puppy Buster, and Sophie Lorraine and Abbie Mae Barnwell, daughters of Wiseman driver Chris Banwell at the Wiseman depot in Bristol.
Guide Dogs’ national corporate account manager, Jessica Stickland, added: “We’re absolutely delighted to have the opportunity to tell people about the importance of sponsoring a guide dog puppy on Wiseman milk cartons, and hope it will help us raise lots of funds and increase awareness about our work.”
The Charity Month designs will feature on 500ml and one-litre variants of Robert Wiseman Dairies black-and-white packaging throughout September 2009.
Source: Robert Wiseman Dairies
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