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Gatorade UK launches ‘Give it back’ campaign
Through a bottle code system launching in January 2010, Britvic and PepsiCo’s Gatorade will recognise the effort individuals put into their sport and reward them with equipment, music downloads, money-can’t-buy experiences and sporting holidays from a prize fund of more than £1m.
To obtain these prizes, consumers have to collect the codes that correspond to a nominal point value from each bottle of Gatorade. The codes are then banked online at the Gatorade website or via text using the number provided on the label.
They can then be used to cash in on a wide range of sports-related rewards from partners such as New Balance, Polar, Power Music, Neilson Active Holidays and The National Magazine Company.
There’ll also be a weekly prize draw for registered participants, in which each entry will require one point to be spent, with the winner receiving one of 52 prizes ranging from training days with Olympic athletes to tickets to 2010 sporting events.
Source: Britvic
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