General Mills has been named in Forbes as 'The Most Reputable Company in America,' according to a new study.
Reputation Institute, in partnership with Forbes Media, has released findings from their 2012 US RepTrak Pulse, a study that measures the reputations of the 150 largest US public companies. General Mills ranked number one in the study, and saw its RepTrak score surge by 5.6 points this year.
Anthony Johndrow, managing partner at Reputation Institute, said: "We sometimes refer to reputation as the immediate feeling that people have about a company when they hear the company's name. That feeling is based on both rational and emotional underlying causes, and influences how you act in support of that company as well as your purchasing decisions."
Ken Powell, chairman & CEO, General Mills, said: "We value our corporate reputation tremendously and we are constantly working to foster and honour the trust of our stakeholders.
"For General Mills, trust means delivering nutrition and value to our consumers through innovation, helping our customers grow, strengthening and engaging in our communities, operating sustainably and protecting the environment, as we invest in and develop our employees as leaders to grow our businesses around the world.
"We believe customers and consumers reward companies that operate with integrity and do what is right over the long-term — and that has long been core to General Mills' DNA."
Source: General Mills
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