Ginsters has expanded its portfolio of pre-packaged sandwiches with the launch of limited-edition Buffalo chicken and fajita beef varieties.
The new fillings will launch into the impulse, convenience and forecourt retail channels for 12 weeks, beginning at the end of this month, with a recommended retail price of £2.99 per pack. Ginsters has said that the product developments are intended “to drive incremental sales for the sandwich category and increase repeat purchase during the summer months”, and have been inspired by the rising trend for American street food.
The Buffalo chicken sandwich comprises roast British chicken in Buffalo wing sauce with ranch-style mayonnaise and mixed leaves, while the fajita beef sandwich includes fajita spiced British beef with three chilli sauce, tomato relish and cool mayonnaise with grated mature cheddar cheese and mixed leaves. Both make use of malted grain bread.
Ginsters sales and marketing director Linda Evans said: “Our consumers always tell us they look forward to our limited editions as it adds interest, excitement and the chance to taste different flavours. Often the flavours are so popular they become part of the core range. Our latest limited editions reflect the flavour trends at the moment and are sure to help drive sales by attracting existing Ginsters fans and consumers looking for something special to trial over the summer months.
“As a brand, we are committed to using only the very best quality British and authentic ingredients in our sandwiches to deliver the quality products that Ginsters consumers know and love.”
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