The winery recently relaunched the cider in a shareable 75cl glass bottle. According to owner Bill Oliver, the large glass format gives the BeanBlossom brand a premium image and enables consumers to fully appreciate its flavour.
Founded in the 1972, the winery is one of the largest in the Eastern United States. They branched out to cider in the mid-1980s and, until recently, distributed their BeanBlossom Hard Cider in single-serve aluminium containers.
“We’ve always thought that our expertise in wine made expanding into cider a natural fit,” Oliver said. “Both processes are about protecting the integrity of precious fruits while bringing out their unique tastes. That is also why we decided on glass as we were refreshing the BeanBlossom brand. We wanted the packaging to reflect the art and craft of what we do, while ensuring that the flavour of our cider is preserved and protected. Glass does that with beauty and clarity.”
The 75cl glass bottle helps BeanBlossom stand out from other mainstream hard ciders sold in single-serve multi-packs by creating a shareable, sensory experience similar to wine.
“When you sit down with a friend and pour a glass of BeanBlossom Hard Cider from our 75cl bottle, you’re able to enjoy the product in a way that you don’t necessarily get when you drink directly from a single-serve container,” he said. “The experience is more like drinking wine – you get to appreciate the colour and aroma of the cider, which enriches the taste.”
Source: O-I
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