Good Earth Tea has launched a new range of premium loose leaf teas, available exclusively at its website.
Upon arriving at the homepage, customers are encouraged to ‘reveal their tea soulmate’ by taking a matchmaking quiz. The result guides them to a sampling pack recommendation that is customised to their answers.
This allows the visitor to sample five of the dozens of tea varieties that Good Earth has sourced from around the world. Some of the new flavours include: coconut crush, turmeric chai and Rosa de Jamaica.
The Tata Group-owned company said the teas are blended with the highest quality flowers and fruits, and packaged in a reusable metal tin.
Good Earth Teas global brand manager Dhwani Kothari said: “Tea drinking is on the rise in the US, but unlike some other countries, this has long been a coffee-centric culture. Many of us have not had an opportunity to experience exotic tea blends from around the world – and that can make the path to tea discovery daunting, to say the least.
“That’s why Good Earth has curated a collection of exceptional loose leaf teas that are presented beautifully on our new and improved website.”
The new teas cost between $9.99 and $12.99 per tin.
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