As the ethical fashion and food categories of the RSPCA Good Business Awards are launched, companies are finding that being animal welfare-friendly is better for business than it has ever been.
The UK often leads the way when it comes to animal welfare in the worlds of both food and fashion, according to the RSPCA.
The RSPCA's Freedom Food scheme has reported a 52% increase in animals farmed under their welfare label over the last five years.
The latest figures show a rise in animal numbers reared under Freedom Food from around 49 million at the end of 2006, to more than 75 million at the end of last year.
This means that about 26 million more animals are now benefitting from being reared to the RSPCA’s higher welfare standards compared to five years ago.
Food judge, journalist and TV presenter Richard Johnson said: "Good animal welfare now makes real business sense. It also makes a real point-of-difference in a very competitive market place."
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