Gridiron Milk touches down in US schools
The Midwest Dairy Association has introduced a new Gridiron Milk branded product line to schools and retail grocery stores for the 2007 National Football League (NFL) season.
The Midwest Dairy Association has introduced a new Gridiron Milk branded product line to schools and retail grocery stores for the 2007 National Football League (NFL) season. Nebraska-based processor Roberts Dairy Company is distributing the product line.
Gridiron Milk is packaged in 8oz plastic resealable containers and features all 32 NFL team logos, as well as highlighting the [NFLRush.com][1] interactive website for kids.
“Kids know milk helps athletes play well. Drinking Gridiron Milk at school and at home is one way kids can get the same nutritional benefits for their own growing bodies,” said Midwest Dairy Retail Marketing Manager, Lori Lackner.
Gridiron Milk is available in a variety of flavours, including fat free 1% and 2% white; fat free and 2% chocolate; and fat free strawberry.
Midwest Dairy believes Gridiron Milk will help increase the number of schools offering New Look of School Milk, a programme that presents milk prominently in attractive plastic containers that appeal to students.
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