Bar staff in the lounge have been specially trained to offer customers the famous ‘Swingtop’ bottle using one of six unique opening techniques: Swingtop Chop, The Slice, Booty Pop, The Drop, Klik and Snatch.
The activity has been planned in collaboration with British Airways to coincide with some of the summer’s major sporting events, which will be screened live within the cinema area of the Galleries Club South lounge, where customers can catch all of the action close to the dedicated Grolsch bar area.
The promotion follows on from the announcement in August 2009 of a three-year distribution and marketing deal that saw Grolsch once again listed as a lounge and onboard offering.
Grolsch global brand director Ronald van Amerongen said: “Using the iconic bottle in new and surprising ways was the obvious way to partner with British Airways to create an exciting World Cup viewing experience for travellers.”
The promotion is set to run from 8 June to 11 July in the British Airways Galleries Club South lounge in Terminal 5, and will be staffed daily from 12:30pm until 8:30pm.
Source: Grolsch
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