The founder of juice company Coldpress has said that a number of the “groundbreaking changes” made by the company in 2015 are the driving force behind its substantial year-on-year sales growth.
In October, the business appointed five new distributors to meet retail demand for its on-the-go 250ml range and increase nationwide availability of its full product range.
It has since recorded year-on-year growth of 104% with its most successful product launch to date – a three-strong range of “allotment-rich veggie offerings” – set to roll out across 800 Tesco stores this year while simultaneously extending their reach within Waitrose from the key chilled juice aisle into the business high-profile impulse cabinets.
Coldpress founder Andrew Gibb claimed that Coldpress’s success is testament to the brand’s ongoing commitment to offering a healthier and more nutritious juice.
“It’s essential that customers never lose sight of why they embraced juice in the first place: as a vital daily source of essential vitamins and nutrients,” Gibb said. “Our juices insist on providing the ‘nutritional validation’ that consumers demand, which is why our bottles proudly champion new-age nutritional indices which clearly decipher the nutritional value per serve and calorie content of our products. Simply put, the superior taste notes and nutritional integrity our juices enjoy over their traditional ‘cooked off’ rivals means that with Coldpress, less juice (fewer calories and less sugar) needs to be consumed in one’s daily pursuit for wellness.”
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