Frutarom Health has confirmed increasing market share of its natural, highly purified uniK2TM Vitamin K2 K-7 product in West Europe. Growth was especially strong in France and Germany.
Maider Gutierrez, segment manager dietary supplements at Frutarom Health, said: “We anticipate continued burgeoning demand for Vitamin K2 K-7 overall, and for the uniK2 brand in particular.
“There is a growing increase in consumer awareness of vitamin K2 K-7, and better understanding of its health benefits in comparison to other vitamins K, such as K1 or K2-MK-4. The main supplements utilising vitamin K2 K-7 in their formulas target bone health, as supported by science and backed by approved health claims, but an increasing number of supplement manufacturers are starting to use it for cardiovascular health as well.”