Guinness launches new global advert

Diageo, owners of Guinness, has unveiled a new global advert to launch the beer brand’s annual Arthur’s Day celebrations.

The new creative entitled ‘Paint The Town Black’ will be previewed exclusively on the Guinness Facebook page and have its global TV premiere in Ireland on the 19 August.

The ad itself is inspired by the spirit of Arthur’s Day, an annual music event since 2009 that celebrates the founder of Guinness, Arthur Guinness.

Source: Diageo

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