The redesign includes a clear area on the bottle so consumers can view the liquid, next to a reference of how the product is made with real fruit juice. The logo and images have been enhanced to create additional standout on-shelf.
In the last year, Halewood International has improved volume sales of Caribbean Twist in the off trade RTD category by 22% (Nielsen Scan Track w/e 29.03.14), driven by increased sales in the multiples (+23%) and convenience (+68%) channels, and is the only top three RTD brand currently in growth.
It will sell through Tesco and convenience channels in a traditional 70cl bottle.
Lorna Tweed, brand manager for Caribbean Twist at Halewood International, said: “Caribbean Twist has experienced an increased rate-of-sale over the past year through new listings and a consumer desire for enjoying popular cocktail flavours at home. It is the perfect flavour for the summer months, to be shared with friends at BBQs, garden parties and festivals.”
The RRP for all of the Caribbean Twist flavours is £2.50.
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